By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)
Read or Download A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 PDF
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Additional info for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985
Our ability to serve this international marketplace grows out of two great technological revolutions which have recently changed the face of the publishing industry. The first was the dramatic change in the way that the news is processed, centering around the conversion to computerized editing and typesetting. What this means is that we can now get information into print much more quickly and much less expensively. One example is how we handle financial statistics. The New York Stock Exchange closes at four in the afternoon.
We need to recognise in this connection that most communication systems are establishment-oriented, reflecting the power structure of the societies in which theyoperate, and generally serving to legitimize andmaintain the status quo. Moreover, both nationally and internationally, the flow of information and the direction of mostcommunication is from the topdownwards. Invariably the vertical prevails over the horizontal. It is important to consider the implications of 26 COPING WITH INFORMATION communication being so often a matter of the few talking to the many, directlyor indirectly, abouttheperceived needs or problems of the many, from the unquestioned standpointof the few.
It is much easierto stick to information testing and attempts to measure attitudes and opinions - easier (but misleading) because these approaches rely more on available techniques, perceived susceptibility to conventional measurement, andfalse definitions of 'scientific' which focus on methods, quantification and reliability rather than on validity. Such approaches, which have been criticized as 'concerned with doing rather than with thinking', are theoretically impoverished, conceptually crude and substantively sterile.