By Ingrid d'Hooghe
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Xix. 54 Jowett and O’Donnell, Propaganda and Persuasion, p. 12; the distinction between black, gray and white propaganda is not original to Jowett and O’Donnell, but was already made by the military during the Second World War II; see, for example, Cull, Culbert and Welch (eds), Propaganda and Mass Persuasion, pp. 41–43, pp. 151–153, and pp. 425–426. 28 CHAPTER 1 from an identifiable source, but that may be one-sided to favor the strategy of the propagandist. 55 In many works on propaganda, it is the intent of the propagandist to manipulate the beliefs or behavior of others that is seen as defining propaganda,56 and as such it comes close to the traditional model of public diplomacy where actors aim to influence others.
29 Kathy R. Fitzpatrick, “US Public Diplomacy in a Post-9/11 World: From Messaging To Mutuality,” CPD Perspectives on Public Diplomacy, No. 6 (2011), p. 40. 33 The sources of soft power should not be confused with soft power itself;34 whether or not a resource can be converted into a preferred outcome depends on the behavior of the messenger, the context, and in particular on the perceptions of the targeted audience. Attraction lies in the eye of the beholder; a resource that is attractive to one audience can be disliked by another.
57 Subsets of Public Diplomacy Public diplomacy, as it is understood in this study, encompasses citizen diplomacy, cultural diplomacy and strategic communications, and partially overlaps with nation-branding. Citizen diplomacy refers to contacts among people of different nations, as opposed to official contacts between government officials or between officials and people. Citizen diplomacy is vital for building relationships with the international community and, as citizen contacts may transcend political difficulties, it is a useful form of diplomacy when relations between countries are problematic and official contacts have been frozen.