By Jeffrey E. Cohen
Going public to achieve help, specially via reliance on nationwide addresses and the nationwide information media, has been a primary tactic for contemporary presidential public management. In Going neighborhood: Presidential management within the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have tailored their going-public actions to mirror the present realities of polarized events and fragmented media. Going public now includes presidential focusing on in their social gathering base, curiosity teams, and localities. Cohen makes a speciality of localities and gives a conception of presidential information administration that's established utilizing a number of new info units, together with the 1st large-scale content material research of neighborhood newspaper assurance of the president. The research unearths that presidents can have an effect on their neighborhood information assurance, which, in flip, impacts public opinion towards the president. even though the post-broadcast age offers hurdles to presidential management, Going neighborhood demonstrates the effectiveness of exact presidential appeals and gives us with a sophisticated figuring out of the character of presidential management.
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Extra info for Going Local: Presidential Leadership in the Post-Broadcast Age
1 That decade exhibits the lowest levels of party loyalty. For example, in the 1970s, House Republicans, traditionally the group most loyal to its party, voted with their party an average of 76 percent of the time. Their loyalty grew slightly, to 79 percent, during the 1980s, but by the 1990s, party loyalty among House Republicans reached 88 percent. Parties were not irrelevant to presidential coalition building in Congress in the age of individual pluralism. Yet presidents could 1 The major congressional reforms were enacted in that decade.
5. Number of Non-Major Presidential Addresses, 1953–2007. Source: Ragsdale, 2009: see text for details. increasing presidential attention to narrow groups 43 The context theory predicts that we should see a decline in the annual number of major addresses but an increase in the number of non-major speeches from the broadcast to post-broadcast eras. These plots provide support for these hypotheses. Major speeches trend downward, whereas non-major addresses trend upward. Although it is difficult to see this in the figure, the major address series provide support for another hypothesis: that presidents would use major addresses more during the era of individual pluralism than in the earlier era of institutional pluralism.
Similarly, policy enactment and outcomes may affect a president’s standing with the public and his popularity. Whether the president can get some of his favored policies enacted and implemented may also affect his reputation as a leader. The foundation of a president’s legacy to the nation, moreover, depends heavily on the policies enacted during his term of office. Finally, presidents may have a vision for the nation and see policy as a vehicle for steering the nation in that direction. According to the context theory of presidential leadership, it matters little which of these factors induces presidential concern with policy.