By Andrew Gebhardt
construction his account round the world’s biggest flower public sale, Aalsmeer’s, that is positioned close to Amsterdam, Gebhardt hyperlinks prior and current, petals and portray, colonial buying and selling and the eu Union. The ensuing ebook is as strange because it is bold, jam-packed with insights into horticulture, the workings of markets, globalization, aesthetics, and Dutch renowned culture.
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Additional resources for Holland flowering how the Dutch flower industry conquered the world
The crux of the issue is why you feel drawn to these aspects of culture, how you consume them, and what you feel you get out of it by participating in certain social activities in particular ways. That’s an important message of these tulip events, one that helps frame a temperament of the horticultural industry both today and in the past. It was during the seventeenth century, and largely through the tulip, that what would become the ornamental flower industry began in the Netherlands. The tulip is so familiar to us, and so much a part of Dutch vernacular, that it’s hard to imagine it’s 46 not indigenous to the Low Countries.
And these networks arose and continue through close personal interactions, which are sometimes reinforced by media (today with the telephone and internet; in the seventeenth century, tulip enthusiasts not only regularly met around gardens but maintained contact through letters). These early networks engaged in several intimately related activities, ranging from spacial planning to commerce. Thirtyone of the forty-one members of the Amsterdam government appointed between 1600-1625 were involved in one way or another in trade, which through family and networks spanned the globe and encompassed sizeable interests.
In fact, The Greenery remains a cooperative, though it is a less democratic institution than what came before. One big difference now is that the structure of decision-making changed so that the authority and strength of management has been greatly enhanced. Likewise wholesalers are sitting in the catbird’s seat: now just 25 percent of fruit and vegetables are sold via the auction clock because The Greenery provides wholesalers with another option and they prefer direct negotiations for better price control and a stronger competitive position.