By Gracie Lawson-Borders
This quantity bargains a well timed exam of technology's effect on media businesses and the result of convergence between media industries, contemplating the results on journalistic, company, and financial practices. Media businesses and Convergence: Case experiences of Media Convergence Pioneers considers the numerous definitions of convergence and explores the alterations in verbal exchange applied sciences. writer Gracie L. Lawson-Borders presents a quick heritage of media segments and their evolutions as they adapt to rising applied sciences, media conglomeration, and the aggressive and international alterations that experience happened within the undefined. She additionally examines the theoretical implications of expertise and convergence within the operations and practices of media organisations. The case experiences incorporated the following profile 3 media convergence pioneers—Tribune corporation in Chicago, Media common in Richmond, and Belo company in Dallas—that have included convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and provides matters and issues for the way forward for convergence within the media undefined. As a image of media convergence on the present degree in its evolution, this booklet bargains vital insights into the company of media at a time of dramatic switch. it will likely be a necessary source for students and scholars in media administration, mass communique, mass media, and similar components of the media undefined.
Read or Download Media Organizations And Convergence: Case Studies of Media Convergence Pioneers (Lea's Communication) (Lea's Communication Series) PDF
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Extra resources for Media Organizations And Convergence: Case Studies of Media Convergence Pioneers (Lea's Communication) (Lea's Communication Series)
The story was eventually reported by The New York Times and The Wall Street Journal and resulted in a movie, The Insider, which brought attention inside and outside of the industry on the potential of corporate leaders to impact journalistic practices. The FCC regulation of the broadcast industry dates to The Communications Act of 1934, which sought to obtain the most benefit out of radio for the public by limiting ownership of the medium by broadcasting chains. S. Constitution’s First Amendment, the airwaves belong to the public, and broadcasting is a privilege granted by a license to operate from the federal government.
The audience is the ultimate determinant of how new media and new media devices such as the Internet, PDAs, and satellite are accepted and adopted. Using media effects research, the uses and gratifications theoretical approach privileges the audience and active selection of media for some use or gratification (Ruggiero, 2000). Uses and gratifications research is used to assess how new media and emerging technologies such as the Internet, wireless, and satellite, in converged organizations, are accessed by audiences.
This author recalls requirements to read daily not only the paper at which she worked, but two to three competing entities. With the rise of the Internet, the competition was no longer local, statewide, and regional, but national and international. Access to all types of information through numerous channels was essential. Outside the walls of a media organization, whether print or broadcast, news or entertainment, information or commerce, the public was accessing the Internet at any time, at any place, and for a multitude of reasons.