By Gordana Colovic
Strategic implementation within the garment calls for a distinct form of services. Formulating a company procedure calls for entrepreneurial concentration and emphasizes the power to conceptualize, study and weigh, while employing approach basically makes a speciality of management. All style businesses, despite their present scenario, needs to enhance a protracted time period method in line with their targets, services, assets and industry positions. This publication starts by way of explaining procedure administration, then strikes directly to talk about advertising and marketing and administration, assorted strategic tools and ends with easy methods to create association constitution and an organizational culture.
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Extra resources for Strategic management in garment industry
CRM enables small producers of garments to reduce their costs by giving quick answers to buyers, a personalized marketing communication and marketing relationships, as well as quick delivery of fashion products. A right-on-time delivery of textiles is of great importance to producers of clothes. A waiting time for import textiles or additional material can be from 6 to 9 months, whereas in domestic textiles it varies from a few days to 3 months, depending on availability and additional processing.
CRM is a process of targeting, attracting, transactions, services, maintaining and making long-term relationships with buyers. That includes all the principles of marketing relationship based on data on buyers, ensured by technology in order to satisfy buyers profitably. There are five steps in a CRM chain of values: ● ● ● ● ● Portfolio customer analysis – analysis of customer base in order to direct various valuable offers to them. Intimacy with customers – includes business into intimacy so as to get to know selected customers as segments or individuals and makes a consumer data base which could be available to all those whose decisions or activities can influence attitudes and behaviour of customers.
44 Strategic management in the garment industry Waiting times can be significantly reduced by applying a quick response program. Waiting time varies depending on: ● ● ● ● Place of origin. Way of delivery. Whether the textile was in stock or is produced according to the demand of buyer. If products were tested in view to how the textile acts before putting it into production. Advantages of textiles in stock are the following: ● ● ● ● shorter waiting time, lower prices comparing to products made according to specifications of garment producers, availability of textiles in primary colours (red, blue, black, white) and colours which are up-to-date in that season, simple repeating of order because the textile factory has that product in stock.